A clear brief helps your design, fabrication and installation teams make better decisions sooner. Before requesting a proposal, collect the information below and flag anything that is still unknown.
Start with the site
Share the project address or delivery destination, building photos, elevations and the surface where the sign may attach. Include approximate viewing distances, pedestrian or vehicle approach, access limits and any known construction dates. A site visit or local professional review may still be needed.
Define the job the sign must do
Explain who needs to see it, from where, and what information must be clear. A storefront identifier, a directional marker and a tenant panel solve different problems. This use case will guide scale, placement, contrast and sign family.
Bring the brand and design files
Provide current vector artwork when available, brand colors, type rules and examples of approved applications. Note which elements are fixed and where the sign designer can explore. Ask the brand owner to approve any proposed adaptations.
Set the project scope
List sign types, approximate dimensions, quantities, locations, illumination preferences and finish expectations. For a rollout, identify the master standard, site-specific variations, approval contacts and the sequence in which locations may be released.
Plan approvals and responsibilities
Ask the local authority, landlord, architect or property manager which submissions and approvals are required. Requirements differ by jurisdiction and site. Confirm who owns permitting, electrical work, structural review, installation and inspections in the written scope.
Align delivery with installation
Share delivery windows, receiving hours, access restrictions, installer details and destination contact information. Confirm packaging, labeling, freight terms and who will inspect the shipment on arrival before production is authorized.